For God Sakes Hire the Rain Maker
Sales leaders that want to extend the reach of their organization need to hire rain makers and let them conquer the market. So many organizations hire an average sales professional with a sort of good track record. This has disaster written all over it. Making the wrong decision in hiring a sales professional can be an expensive learning proposition and create noise in the system. Only hire rain makers and pay them well.
What is a rain maker? A rain maker is someone who:
- Is a winner that has made their market in their industry
- Understands that their job is to close business
- Get the reason you need to use a CRM system
- Has a preference on how to nurture a pipeline
- Has a Linked-In account that has activity
- Knows how to position for a close
- Is consultative in their approach
Stop messing around with the sort-of-good sales professional and get the best. If you want to be successful surround yourself with people that are going to make you better. The opportunity cost of engaging the wrong sales professional is a mistake not worth making.
